Arts & Sciences Communications Services

We are committed to creating and sharing useful and compelling information about the College’s faculty, students, research and accomplishments through

The College of Arts & Sciences Communications and Marketing team partners with faculty, staff, departments, and programs to share the stories, achievements, and discoveries that define our Cane community. Through strategic marketing, communications, and WHAT, we work to elevate the College’s reputation, strengthen its brand, and showcase the impact of our teaching, research, scholarship, and creative work.  

The A&S Communications and Marketing team can assist with:

  • Elevating the visibility of faculty, student, and alumni successes through storytelling, internal media placement, and coordinated promotion across University, College, social, and digital platforms
  • Social media strategy, content planning, and audience engagement 
  • Promotion and communications support for major events, conferences, lectures, and special initiatives. 
  • Consult on the development of newsletters and other communications for alumni, donors, students, and external audiences.
  • Communications and marketing planning for departments, programs, centers, and institutes. 
  • Referrals to approved graphic designers, videographers, photographers, and other creative professionals. 

Together, we work to tell the story of the College of Arts & Sciences and demonstrate the transformative impact our faculty and staff have across the University and beyond.

Cards

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News & Feature Stories

Compelling stories are a powerful way to showcase your department's achievements, research discoveries, faculty expertise, student success, innovative programs, and community impact. Share the people, ideas, and accomplishments that distinguish your department and demonstrate the excellence and impact of the College.
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Social Media/ Digital Assets

Whether announcing a major research breakthrough, celebrating an award, promoting an upcoming event, or profiling a faculty member, student, or alumnus,  these guidelines outline the College's available communications channels (including social media, the website, digital signage, newsletters, and other digital assets) to help maximize the visibility and impact of your news.
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Photography and Image Resources

Information on requesting photography services, requested photos from image library, image usage guidelines, photo release requirements, and best practices for selecting impactful brand-aligned photography for print, web, and social media.
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UM Branding & Identity

A strong and consistent visual identity reinforces the College's reputation and ensures that every communication reflects our shared values and excellence. Find information on the proper use of University and College logos, colors, typography, photography, templates, editorial style, and graphic elements, along with guidance for print, digital, and promotional materials.
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Website Content & Maintenance

This resource provides guidance on web standards, requesting website updates, creating new pages, maintaining content, and following web writing and accessibility best practices to help keep your website accurate, accessible, and up to date is essential for providing a positive user experience and reflecting the excellence of the College.
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Marketing and Communications Toolkit: Resources and Templates

The A&S Marketing & Communications Toolkit provides a collection of resources, templates, and best practices to help departments and programs create high-quality communications and marketing materials. Designed to ensure consistency across the College, the toolkit helps you communicate effectively with a cohesive message and a strong, recognizable brand identity.
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Publicity & Media Relations

The A&S Marketing & Communications team partners with departments and programs to increase the visibility of the College's people, research, and accomplishments across a range of communications platforms. From promoting research discoveries and faculty expertise to highlighting student achievements, events, and academic programs, we help amplify stories that enhance the College's reputation and expand its reach.
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Event Promotion Support

Access guidance and resources to help your department of program effectively communicate with students, alumni, donors, and other key audiences. The A&S Marketing & Communications team can help you develop a coordinated event promotional strategy, social media strategy, to elevate your department or program.
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Contact a Team Member

Reach out to us if you have any additional questions or need further assistance

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